H&M Group Taps New Global Communications Chief

Helene Svahn, H&M Group’s global head of communications, has been named the Swedish fashion giant’s new global communications chief, taking over from Ilda Westerberg, who is switching roles to become global head of sustainability..

Svahn, who has been with H&M since 2004, has held a number of leadership positions across the company, including head of investor relations and group HR director. In her most recent role, she led the group’s communications strategy and execution, playing a key role in the launch of H&M’s new brand strategy in 2020..

In her new role, Svahn will be responsible for developing and implementing H&M Group’s global communications strategy, including media relations, public affairs, and internal communications. She will also work closely with the company’s sustainability team to align communications with H&M’s sustainability goals..

Westerberg, who has been with H&M since 1999, has led the company’s sustainability efforts since 2017. In her new role, she will be responsible for driving H&M’s sustainability strategy and reporting progress to the company’s stakeholders..

The changes at the top of H&M’s communications and sustainability teams come at a time when the company is facing a number of challenges, including the ongoing Covid-19 pandemic and the growing consumer demand for more sustainable fashion..

H&M Group’s new global communications chief, Helene Svahn, will be tasked with leading the company’s communications strategy in the face of these challenges. She will also work closely with the company’s sustainability team to align communications with H&M’s sustainability goals..