Chrome Hearts Collaborates With Shein on Luxe Trademark Infringement Garment

Fashion fans who have an affinity for streetwear and luxury fashion are likely already familiar with Chrome Hearts. The Los Angeles-based brand is known for its gothic-inspired designs and its signature pieces often feature the brand’s iconic cross logo. Recently however, the brand has received a lot of attention for its unexpected collaboration with Chinese fast-fashion retailer, Shein..

The collaboration, which launched on September 13, 2023, has been met with mixed reactions. While some shoppers were excited about the opportunity to get their hands on Chrome Hearts-inspired pieces at a more affordable price point, others were quick to criticize the collaboration, calling it a .

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