Happy Socks, the Stockholm-based brand best known for its high-quality, brightly patterned socks, has named Alexander Mayer as its new chief executive officer, effective immediately. Mayer will be responsible for leading the company’s global expansion and further developing its product line.
Mayer, a seasoned fashion industry executive, brings over two decades of experience to his new role. He most recently served as the CEO of Swedish fashion retailer J.Lindeberg, where he led the company’s digital transformation and international growth. Prior to that, Mayer held senior positions at fashion brands such as H&M, Acne Studios, and Filippa K.
“I am delighted to join Happy Socks and contribute to the brand’s continued success,” said Mayer. “I believe that Happy Socks has enormous potential for growth, and I am excited to work with the team to take the company to the next level.”
Mayer’s appointment comes at a time of significant growth for Happy Socks. The company, founded in 2008, has experienced double-digit growth in recent years and now has a presence in over 90 countries. Happy Socks has also recently launched a number of new product categories, including underwear, loungewear, and swimwear.
“We are thrilled to welcome Alexander Mayer to the Happy Socks family,” said Mikael Söderlindh, founder and creative director of Happy Socks. “His extensive experience in the fashion industry and his passion for our brand make him the ideal person to lead Happy Socks into the future.”
Mayer’s appointment is part of Happy Socks’ ongoing efforts to strengthen its management team and position the company for continued growth. In recent months, Happy Socks has also appointed a new chief financial officer and a new chief operating officer.
With Mayer at the helm, Happy Socks is well-positioned to continue its global expansion and further establish itself as a leading fashion brand. The company’s iconic socks, known for their vibrant colors and playful designs, have already won over a loyal following around the world. With Mayer’s leadership, Happy Socks is poised to continue to spread happiness through its socks and other products for many years to come..
