**CULVER CITY, Calif.**—Americana menswear brand Yony made its brick-and-mortar debut here last week, opening its first store at Platform, the outdoor retail center here. The 1,480-square-foot space is the first retail store for the Los Angeles-based brand, which launched in 2021. The store is a reflection of the brand: a modern take on traditional Americana menswear. A muted color palette and natural materials create a relaxed, inviting atmosphere that enhances the brand’s California-cool aesthetic. The store features Yony’s full range of products, including its signature chore coats, selvedge denim, and organic cotton T-shirts. The brand also offers a selection of vintage and one-of-a-kind pieces. Yony was founded by Kyle Ng, a fourth-generation Chinese American. Ng’s goal was to create a brand that celebrated American heritage while also reflecting the diversity of the modern American man. .
Fashion’s New Americana Brand Yony Opens First Store at Platform
