Björn Borg, the Swedish sportswear brand, has reported a 6% increase in net sales for the first half of fiscal year 2023, driven by continued expansion and strong digital performance..
**Financial Highlights**.
* Net sales grew by 6% to SEK 534 million (approximately $50.6 million) in H1 FY23..
* Gross profit increased by 5% year-over-year, reaching SEK 334 million ($31.7 million)..
**Operational Developments**.
* Björn Borg opened its first store in Germany in Q2, expanding its retail footprint to 15 countries..
* The brand launched new product categories, including swimwear and athleisure, broadening its product portfolio..
* Björn Borg strengthened its e-commerce platform, contributing to a double-digit increase in online sales..
**Management Commentary**.
Henrik Bunge, CEO of Björn Borg, commented: .
