**Mitchell & Ness Appoints Nike Exec as New CEO**
New York – Mitchell & Ness, a leading manufacturer of retro sports apparel, has appointed Shawn Ireife as its new Chief Executive Officer, effective August 1, 2023.
Ireife brings a wealth of experience in the sportswear industry to his new role, having spent over 20 years at Nike in various leadership positions. Most recently, he served as Vice President and General Manager of Nike Direct North America, where he was responsible for the company’s e-commerce, retail, and digital businesses in the region.
In his previous roles at Nike, Ireife led the company’s global apparel business, oversaw its digital transformation, and launched several successful product lines. He is credited with driving significant growth and innovation for the brand.
At Mitchell & Ness, Ireife will be tasked with leading the company’s continued expansion and building on its success in the retro sports apparel market. The company has experienced strong growth in recent years, driven by the popularity of vintage athletic wear and collaborations with major sports leagues and teams.
“We are thrilled to welcome Shawn to the Mitchell & Ness family,” said Mitchell & Ness Chairman and CEO Kevin Wulff. “His deep understanding of the sportswear industry, proven leadership abilities, and passion for retro sports culture make him the ideal person to lead our company into the future.”
“I am honored to join Mitchell & Ness and contribute to its legacy of excellence in sports apparel,” said Ireife. “I believe that the company has tremendous potential for growth, and I am excited to work with the team to build on our success and create even more iconic products for our customers.”
Ireife’s appointment comes at a time of significant growth and opportunity for Mitchell & Ness. The company recently expanded its product offerings to include a wider range of apparel, accessories, and collectibles. It has also strengthened its partnerships with major sports leagues and teams, including the NBA, MLB, NFL, and NHL.
With Ireife at the helm, Mitchell & Ness is well-positioned to continue its success and solidify its place as a leading brand in the retro sports apparel market..
