Google News is introducing new ways for publishers to grow revenue through its platform. These changes include new ad formats, subscription tools, and a new way for publishers to sell their content directly to readers..
**New ad formats**.
Google is introducing two new ad formats to News:.
* **In-feed video ads:** These ads will appear in the main feed of News, between articles. They will be auto-playing, but users will have the option to mute them..
* **Interactive image ads:** These ads will allow publishers to include interactive elements, such as polls, quizzes, and surveys, in their ads..
**Subscription tools**.
Google is also introducing new subscription tools to News. These tools will make it easier for publishers to offer subscriptions to their content..
* **Paywall integration:** Publishers will now be able to integrate their paywalls with News. This will allow users to subscribe to content from multiple publishers in one place..
* **Subscriber-only content:** Publishers will be able to create subscriber-only content that is only available to paying subscribers..
**Direct sales**.
Google is also introducing a new way for publishers to sell their content directly to readers. This feature, called **Newsstand**, will allow publishers to sell individual articles or subscriptions to their content..
These changes are part of Google’s ongoing effort to support the news industry. Google believes that these new features will help publishers grow their revenue and continue to produce high-quality journalism..
**Additional details**.
* The new ad formats will be available to all publishers in the coming weeks..
* The subscription tools will be available to a limited number of publishers in the coming months..
* Newsstand will be available to all publishers in the coming months..
For more information, please visit the Google News website..
