Salon International de la Lingerie enters a new era with WSN

Translated by

Cassidy STEPHENS

Changes have been made for the next edition of the Salon International de la LingerieInterfilière Paris, which was taken over by WSN Développement this summer. In fact, January 2023 will be the first event to be entirely organised by the new team and, above all, it marks a real return to physicality at this time of year after three years of absence.

The design for the Salon International de la Lingerie and Interfilière Paris, January 2023. – DR

At the helm of the two events, alongside Frédéric Maus, WSN’s general manager and EurovetExposed

“The idea is to make a real change for the Salon International de la Lingerie and Interfilière Paris under the aegis of WSN,” Matthieu Pinet told FashionNetwork.comWho’s Next

From left to right, Frédéric Maus, general manager of WSN Développement and CEO of Eurovet and Matthieu Pinet, general manager of the Salon International de la Lingerie and Interfilière Paris. – DR

To carry out the reorganisation, which started this summer, a lot of work has been done on the layout of the show, located in Hall 4, in partnership with the leading brands. 400 exhibitors have responded for this edition for both shows, including 250 brands that will be at the International Lingerie Show. “All the big names are present (Andrès Sarda, AubadeChantelleEmpreinteLise CharmelSimone Pérèle, WacoalCalidaHanro

Modernised and redesigned, the new scenography was taken on by the Costa-Molinos Studio, which already operates on Première Classe. The objective: to shake up the codes, bring novelty, but above all to offer a real coherence between the two essential shows of the Lingerie sector. In fact, set up as a small city, the scenography is sculptural and colourful with monumental events througout the show, creating a dialogue between the different spaces.

“Everything has been rethought: the emblematic brands are present at the entrance, while the creative worlds, including Exposed, are at the heart of the show,” explains Matthieu Pinet. “For the first time, a single forum will offer product and material trends to provide complete fashion information from the fabric to the finished product and to highlight the trends for the Winter 2023/2024 and Summer 2024 seasons. This forum is located at the border between the two shows to better link the two. This is a first and will create a real synergy! There is also a fashion show and conference area, a lively place to exchange, installed next to Interfilière Paris.”

This should make its mark. Accompanied by ATO Agency, the show has chosen to offer a new approach to the famous lingerie fashion show. “With the agency, which specialises in supporting young designers, we decided to do away with the catwalk in favour of a real pathway, therefore renewing how visitors watch the fashion show,” says Matthieu Pinet. “This will of course come as a surprise, but it is necessary in order to evolve and increase the intensity of these events.”

In addition to the brands and exhibitors, the event will feature a unique programme of activities, events, workshops and conferences to decipher trends, encourage meetings, stimulate creative exchanges and business opportunities.

Another advantage for visitors: the entry badge will allow access to all four trade fairs taking place simultaneously at Porte de Versailles, namely: Who’s Next, Impact, Bijorhca

“This new event, from Saturday 21 to Monday 23 in January 2023, combining so many trade fairs, will provide a strong growth boost for concept stores,” concludes Matthieu Pinet. “All the synergies will fall into place over the course of the editions and offer a new dynamic to the January shows.”