AZ Factory launches loungewear collection with pyjama vibe
Nicola Mira
Alber ElbazAZ Factory
For the first collection by AZ Factory, a label Elbaz launched in early 2021, a few months before his death, with Swiss luxury group Richemont
The collection includes a velvet cushion priced at €210 and a silk scarf at €250, while other prices range from €675 for silk trousers, to €795 for a shirt and €925 for a shirt dress. All the items are featured in four different prints.
“This new project pays tribute to Alber’s irrevocable love for colour and boldness, combined with a serene and carefree lifestyle,” said the label in a press release, adding that “the collection is inspired by traditional men’s indoor clothes, with a modern street-art attitude.”
The collection is promoted by a campaign lensed in Venice Beach, California, featuring a series of Polaroids and short videos by French artist and photographer Maripol, renowned for having been Madonna
