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Fast-fashion giant Shein plans Mexico factory

Fast-fashion giant Shein plans Mexico factory By Reuters Online fashion giant Shein Shein The factory, which will make Shein products and is part of the retailer’s push to localise production, could shorten shipping time and cut distribution costs for customers…

Study: The brand strategy behind Uniqlo’s basics

Study: The brand strategy behind Uniqlo’s basics Translated by Cassidy STEPHENS As UniqloLectraFast Retailing The brand’s linen collection – Uniqlo Firstly, Uniqlo prices are different from country to country. The fashion chain is pursuing a more premium strategy in Europe,…

Dakota Johnson’s Crochet Bra Top Is Peak Summer Style

Dakota Johnson took the Coachella aesthetic—think festival style favorites like fringe, barely there tops, and other hippie-core essentials—and added a business-class spin worthy of the Succession crew.  It sounds chaotic in theory, but Johnson shows us how it’s done: Her…

Puma launches capsule collection with Olivia Amato

Puma launches capsule collection with Olivia Amato Global sports company Puma Puma launches capsule collection with Olivia Amato. – Puma Dubbed the ‘Puma x Olivia Amato Collection’, the line features elevated running, training, and lifestyle apparel pieces designed for performance,…