Miista, the London-based footwear and accessories label, is undergoing a significant transformation, which includes a restructuring of its operations and the opening of a new space in Paris..
Founded in 2010 by Spanish designer Laura Villasenin and British entrepreneur Borja Manso, Miista has gained a cult following for its unique and fashion-forward designs. Known for its bold colors, eclectic prints, and sculptural silhouettes, the brand has garnered accolades from fashion editors, celebrities, and influencers worldwide..
In recent years, Miista has faced challenges, including the impact of the COVID-19 pandemic and supply chain disruptions. To address these issues and ensure long-term viability, the brand has implemented a restructuring plan that involves streamlining its operations and optimizing its cost structure..
As part of this restructuring, Miista has closed its physical stores in London and New York, shifting its focus to online sales and wholesale partnerships. The brand will continue to operate its e-commerce platform and work with select retailers to distribute its products..
In a move that signals Miista’s commitment to growth and expansion, the brand has unveiled a new space in Paris, located in the vibrant Le Marais district. Envisioned as a creative hub and retail destination, the space will showcase Miista’s latest collections alongside a curated selection of art, design objects, and vintage finds. The Paris space will serve as a platform for events, exhibitions, and collaborations, fostering a dialogue between fashion, art, and culture..
Speaking about the restructuring and the new Paris space, Miista Co-Founder Laura Villasenin expressed excitement for the brand’s future: ‘We’re thrilled to embark on this new chapter for Miista. The restructuring will allow us to focus on our core strengths and streamline our operations, ensuring the brand’s long-term sustainability. The opening of our Paris space is a testament to our commitment to creativity, innovation, and community. We look forward to connecting with our customers, collaborators, and friends in this vibrant and inspiring city.’.
Miista’s restructuring and the launch of its new Paris space mark a significant milestone in the brand’s evolution. By adapting to the changing landscape of the fashion industry, Miista is positioning itself for continued success and growth in the years to come..
