Outdoor footwear and apparel brand Merrell has appointed Susie Filippelli as its new Chief Marketing Officer (CMO), effective immediately. Filippelli brings over 25 years of experience in brand management, marketing, and digital transformation to her new role, with a proven track record of driving growth and innovation for leading consumer brands..
As CMO, Filippelli will oversee Merrell’s global marketing strategy, including brand positioning, product marketing, digital marketing, and public relations. She will be responsible for developing and executing initiatives that enhance the brand’s reputation, drive sales, and increase customer engagement..
Filippelli’s appointment signals Merrell’s commitment to strengthening its brand identity and accelerating its growth trajectory. Her extensive experience in consumer marketing, coupled with her leadership skills and passion for the outdoors, make her a valuable asset to the Merrell team..
Before joining Merrell, Filippelli held various leadership positions at VF Corporation, the parent company of Merrell. She served as Vice President of Global Brand Marketing for The North Face, where she led the development and execution of marketing campaigns that resulted in significant brand awareness and sales growth. She also held leadership roles at Vans, Reef, and Smartwool, where she demonstrated a knack for driving brand visibility and building strong consumer connections..
Filippelli’s appointment is a testament to Merrell’s commitment to innovation and customer-centricity. With her deep understanding of consumer behavior and her ability to identify and capitalize on emerging trends, Filippelli is poised to lead Merrell into a new era of growth and success..
