In a strategic move to bolster its Champion brand, Hanesbrands, a leading global marketer of everyday basic apparel, has announced the appointment of a new Chief Marketing Officer (CMO). The company has selected Rafael Serrano, a seasoned marketing executive with extensive experience in the sportswear industry, to lead the marketing efforts for Champion..
Rafael Serrano, known for his innovative and impactful marketing strategies, will be responsible for developing and executing comprehensive marketing campaigns that align with Champion’s brand identity and growth objectives. He will oversee the brand’s marketing communications, product launches, digital marketing initiatives, and consumer engagement programs. Serrano’s appointment reflects Hanesbrands’ commitment to elevating Champion’s position in the competitive sportswear landscape..
Champion, a brand with a rich heritage in sports apparel, has been a part of Hanesbrands’ portfolio since 2006. Over the years, the brand has gained significant traction among consumers, particularly in the athleisure and lifestyle segments. As Champion continues to expand its product offerings and target new consumer demographics, Serrano’s expertise in brand strategy, consumer insights, and creative storytelling will be instrumental in driving the brand’s success..
Hanesbrands CEO Steve Bratspies expressed his confidence in Rafael Serrano’s ability to lead Champion’s marketing initiatives. He stated, .
