French sporting goods retailer Decathlon has appointed Francois Dechery as its new chief marketing officer, effective March 6, 2023. A seasoned marketing and digital transformation expert, Dechery joins Decathlon following a successful career at Google, where he held various leadership roles over the past decade. In his new role at Decathlon, Dechery will be responsible for developing and executing the company’s global marketing strategy, driving growth, and strengthening brand awareness. He will oversee all aspects of marketing, including advertising, digital marketing, social media, and customer engagement. Prior to joining Decathlon, Dechery served as the head of global marketing for Google Cloud, where he led the development and execution of marketing campaigns that accelerated the adoption of Google Cloud’s products and services. Before that, he held leadership positions within Google’s advertising and measurement solutions teams, where he played a pivotal role in shaping Google’s advertising strategy and products. Dechery’s extensive experience in digital marketing, data-driven decision-making, and innovative storytelling aligns perfectly with Decathlon’s customer-centric approach and ambitious growth plans. As the CMO of Decathlon, he will lead the company’s efforts to connect with customers globally, strengthen brand loyalty, and drive business results through engaging and impactful marketing initiatives. Commenting on his appointment, Dechery remarked, .
Decathlon Appoints Google Executive as New CMO
