**Frame Unveils Further Store Openings, New Strategy, and Plans for International Growth**.
**New York, US –** FRAME, the contemporary denim brand, has announced plans to open eight new stores in the United States and Europe, as well as a new strategy focused on growth and customer experience..
**Store Expansion**.
The new stores will be located in key cities across the US and Europe, including Los Angeles, Miami, London, and Paris. The expansion will bring FRAME’s total number of stores to 25 globally..
**New Strategy**.
FRAME’s new strategy is focused on three key pillars:.
1. **Enhanced Customer Experience:** The brand aims to provide a seamless and personalized shopping experience through its stores, e-commerce platform, and customer service..
2. **Strategic Partnerships:** FRAME will partner with key retailers and brands to expand its reach and enhance its product offering..
3. **International Growth:** The brand plans to accelerate its international expansion by entering new markets and strengthening its presence in existing ones..
**International Ambitions**.
FRAME has identified several key international markets for growth, including China, Japan, and South Korea. The brand plans to open new stores in these markets and establish strategic partnerships to drive its expansion..
**Collection Expansion**.
In addition to its signature denim collection, FRAME plans to expand its product offering to include a wider range of ready-to-wear, accessories, and footwear. The brand will also focus on sustainability and innovation in its product development..
**Executive Quotes**.
“We’re excited to announce our plans for store expansion, new strategy, and international growth,” said Jens Grede, FRAME’s Co-Founder and Creative Director. “These initiatives will allow us to continue providing our customers with the best possible shopping experience while also expanding our reach to new markets.”.
“Our focus on customer experience, strategic partnerships, and international growth will drive the next phase of FRAME’s growth,” added Erik Torstensson, FRAME’s Co-Founder and CEO. “We’re confident that this new strategy will enable us to continue delivering on our mission of providing our customers with the highest quality products and services.”.
**About FRAME**.
FRAME is a contemporary denim brand founded in 2012 by Jens Grede and Erik Torstensson. The brand is known for its high-quality denim and its focus on fit and innovation. FRAME has stores in key cities across the US and Europe, as well as an e-commerce platform..
