**Nike (NYSE:NKE)** is facing a potential record-losing streak as concerns over China and inventory woes weigh on the sportswear giant..
The company has missed Wall Street’s earnings expectations for the past three quarters, and analysts are now predicting a fourth consecutive miss for the upcoming quarter..
**China Concerns**.
Nike’s business in China has been hit by a combination of factors, including the country’s strict COVID-19 restrictions, rising geopolitical tensions, and a growing preference for domestic sportswear brands..
In the most recent quarter, Nike’s revenue in China declined by 20%, marking the fourth consecutive quarter of declines. The company has also been forced to close stores in China due to the lockdowns and travel restrictions..
**Inventory Woes**.
In addition to the challenges in China, Nike is also grappling with inventory issues. The company has been struggling to manage its inventory levels, which have been growing rapidly in recent quarters..
The excess inventory has led to markdowns and promotions, which have put pressure on Nike’s margins. The company has also been forced to increase its spending on logistics and warehousing to manage the excess inventory..
**Financial Impact**.
The combination of China concerns and inventory woes has had a significant impact on Nike’s financial performance. In the most recent quarter, the company’s net income declined by 22% to $1.1 billion..
Analysts are predicting that Nike will report a loss for the current quarter, which would be the first quarterly loss in over two years..
**Outlook**.
Nike is facing a number of challenges in the near term, including the ongoing COVID-19 pandemic, the macroeconomic downturn, and the competitive landscape in China..
The company has taken steps to address these challenges, such as investing in digital channels and expanding its product offerings. However, it remains to be seen whether these efforts will be enough to turn around the company’s fortunes..
Analysts are mixed on Nike’s outlook. Some believe that the company can overcome its current challenges and return to growth, while others are more cautious..
Nike is a strong brand with a loyal customer base. However, the company is facing a number of challenges that could make it difficult to return to growth. Investors should closely monitor the company’s progress in the coming quarters to see if it can overcome these challenges and return to its former glory..
