Ben Sherman, the iconic British menswear brand, has announced a new global licensing deal with brand management company BSI. The agreement covers all product categories and will see BSI develop and distribute Ben Sherman products worldwide, excluding the UK and Ireland..
The deal is a significant step for Ben Sherman, which has been seeking to expand its global reach. BSI has a proven track record in developing and distributing brands internationally, and the company’s expertise will be invaluable in helping Ben Sherman to reach new markets..
For BSI, the deal is a major coup. Ben Sherman is a globally recognized brand with a strong heritage and a loyal customer base. BSI is confident that it can leverage its experience and resources to help Ben Sherman achieve its full potential..
The deal is expected to close in the coming months, and BSI will begin developing and distributing Ben Sherman products in early 2024..
**About Ben Sherman**.
Ben Sherman is an iconic British menswear brand that was founded in 1963. The brand is known for its classic, tailored styles and its association with British music and culture. Ben Sherman products are sold in over 50 countries worldwide..
**About BSI**.
BSI is a leading brand management company that specializes in developing and distributing brands internationally. The company has a portfolio of over 100 brands, including such iconic names as Fila, Umbro, and Sergio Tacchini. BSI has a global network of offices and partners, and the company is able to provide brands with a full range of services, including product development, marketing, and distribution..
**The deal between Ben Sherman and BSI is a major development for both companies. Ben Sherman will benefit from BSI’s expertise in developing and distributing brands internationally, while BSI will add a globally recognized brand to its portfolio.**.
