Happy Socks, the Swedish sock and underwear brand, has announced the appointment of Alexander Meyer as its new Chief Executive Officer. Meyer will officially take on the role from March 1, 2023..
Meyer has extensive experience in the fashion industry, having previously held leadership positions at several renowned brands. He served as the Global Brand President and Chief Marketing Officer of Calvin Klein, and prior to that, he was the CEO of Tommy Hilfiger Global and PVH Europe. Meyer also worked at Ralph Lauren for over a decade, holding various senior management positions..
In his new role at Happy Socks, Meyer will be responsible for overseeing the company’s overall strategy, operations, and growth. He will work closely with the Happy Socks team to drive the brand’s continued expansion and strengthen its position in the global market..
Happy Socks was founded in 2008 by Mikael Söderlindh and Viktor Tell. The brand is known for its colorful and playful socks, as well as its collaborations with artists, designers, and celebrities. Happy Socks has a presence in over 90 countries and operates more than 100 stores worldwide..
The appointment of Alexander Meyer as CEO is a significant step for Happy Socks as the company continues to grow and evolve. Meyer’s experience and expertise in the fashion industry will be invaluable as Happy Socks navigates the ever-changing retail landscape and strives to maintain its position as a leading sock and underwear brand..
In a statement, Happy Socks Chairman Mikael Söderlindh expressed his confidence in Meyer’s abilities. .
