**Allbirds Signs Multi-Channel Distribution Deal with Sport Chek in Canada**
**San Francisco, CA – October 12, 2023** – Allbirds, the sustainable footwear and apparel brand, has announced a new multi-channel distribution partnership with Sport Chek, Canada’s leading sporting goods retailer.
Through this agreement, Sport Chek will carry a curated selection of Allbirds’ footwear and apparel for men, women, and kids across its 170+ stores nationwide and online at sportchek.ca.
The partnership marks a significant expansion for Allbirds in the Canadian market, providing the brand with a strong retail presence and access to Sport Chek’s loyal customer base.
“We are excited to partner with Sport Chek, a renowned leader in the Canadian sporting goods industry,” said Joey Zwillinger, Co-Founder and Co-CEO of Allbirds. “This partnership will enable us to reach a wider audience and introduce our sustainable products to even more Canadians.”
Sport Chek is committed to offering its customers a diverse range of high-quality products and brands. The addition of Allbirds to its portfolio aligns with the retailer’s focus on sustainability and innovation.
“We are thrilled to welcome Allbirds to the Sport Chek family,” said Jon Anderson, Senior Vice President of Merchandising at Sport Chek. “Allbirds’ commitment to sustainability and their innovative products are a perfect fit for our customers who are increasingly seeking eco-friendly options.”
The Allbirds collection at Sport Chek will feature the brand’s signature styles, including the Tree Runners, Tree Dashers, Tree Wool Runners, and Tree Breezers. Customers will also find a range of apparel options, such as the Trino™ Tee, Trino™ Short, and Merino Wool Beanie.
The partnership with Sport Chek is part of Allbirds’ ongoing global expansion strategy. The brand recently opened its first Canadian store in Toronto and has plans to open additional locations across the country in the coming months.
**About Allbirds**
Allbirds is a sustainable footwear and apparel brand that creates products made from natural materials. The company was founded in 2016 by Joey Zwillinger and Tim Brown and is headquartered in San Francisco, CA. Allbirds products are available in over 50 countries worldwide.
**About Sport Chek**
Sport Chek is Canada’s leading sporting goods retailer. The company operates over 170 stores across the country and e-commerce platform, sportchek.ca. Sport Chek offers a wide range of products and brands for all levels of athletes and enthusiasts.
**Media Contacts:**
Allbirds
Kate Sandlin
[email protected]
Sport Chek
Michelle Pinchev
[email protected].
