Salt Life enters home furnishings

Salt Life enters home furnishings

Parent company ​Delta Apparel Inc. announced on Thursday that lifestyle brand Salt Life will expand its product line to include its first home furnishings collection.

Salt Life

Dubbed ‘Salt Life Home’, the new collection will range from home linens to wooden furniture and will be developed and marketed via a license agreement with Magnussen Home, a furniture designer and manufacturer.

“We are thrilled to see Salt Life continue to diversify its product line and enter the growing, multi-billion-dollar home goods market,” said Robert Humphreys, chairman and CEO of Delta Apparel.

“We see home goods as a dynamic addition to the current Salt Life license portfolio including branded restaurants and beverages. As our license portfolio expands over time, we expect the royalty income generated to serve as another significant revenue channel for Salt Life along with branded retail, eCommerce, and wholesale.”

Products will be on offer across the U.S. with a wide array of coastal-inspired products for living, dining, entertainment, office, sleep and other home spaces.

“Salt Life’s brand recognition continues to grow across the United States and internationally, and we constantly look to create ways for consumers to connect with Salt Life’s unique ocean aesthetic,” ​said Jeff Stillwell, Salt Life’s president.

“Expanding into home goods has been on our radar for some time now and we are extremely excited about our collaboration with the Magnussen team on the Salt Life Home collection and the opportunity it gives us to complement our existing line with a substantial new product category.”

In its most recent trading update, parent Delta Apparel said clocked fourth-quarter net sales of $115.5 million, a slight increase over prior year period net sales of $114.7 million, thanks to strong growth in the company’s Salt Life brand, which increased 15.6% for the three months ending October 1.

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