Italian fashion group OTB aims to accelerate in China
Nicola Mira
Renzo RossoMaison MargielaJil SanderMarniAmiri
OTB’s new hub is located within Shanghai’s JC Plaza shopping centre, on highly commercial Nanjing Road, not far from stores by DiorHermès and Louis VuittonMike Amiri
For Jil Sander too, this is the first store in China. It extends over 600 m2 and its interiors have been styled by the label’s creative directors Lucie and Luke Meier
“The JC Plaza project is a tangible sign of our growth plans in China, a country that will soon account for 50% of global fashion and luxury consumption,” Rosso stated in a press release. He regards Shanghai as “one of the world’s most interesting cities for its vibrant artistic and cultural scene.”
The goal for OTB, which currently operates some 80 stores in 19 Chinese cities, is to double the number of its addresses in the country within two years, and to forge stronger links in China by means of local collaborations. Last year, OTB opened official accounts on leading Chinese social media like WeChat and WeiboDieselTmallAlibaba
Asia as a whole is a key market for OTB, which opened a subsidiary in South Korea last year, while Japan alone accounts for 25% of the group’s total revenue.
In 2021, OTB recorded a revenue of €1.53 billion, notably driven by its luxury labels’ performances.
