Zara continues its foray into the metaverse

Zara continues its foray into the metaverse

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ZaraAder ErrorTommy HilfigerEtro


A jumpsuit, a jacket, denim shorts, colorful jeans, a silk top, platform sandals and several handbags are just some of the items that comprise this limited edition capsule collection. The line entitled “Lime Glam” also offers a few makeup products such as eye shadows or fake nail sets, and features three additional digital elements: a wall, a floor and a photo booth. According to the brand, the latter have been created in order to enhance the immersive experience.

“This project reflects a new way of thinking, a community that aspires to overcome limits, to embrace its unique identity and personality,” said the Galician firm in a statement. The collection is available from Tuesday, March 29, both IRL, or in other words in physical format through the brand’s network of stores; as well as in the Zepeto universe in virtual format for avatars. Over the past few weeks, brands such as Levi’s, GucciChristian Louboutin


This collection’s launch comes just a few days after InditexMango

In FY 2021, Inditex’s turnover increased by 36% to 27,716 million euros. This growth, however, lagged 2% behind sales recorded before the pandemic. In Zara’s case, which presents its sales volume together with the home and decoration segment Zara Home

The company based in Arteixo (A Coruña) will begin a new chapter on April 1 with the arrival of Marta Ortega, who has replaced Pablo Isla

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