In 2021, Brazilian footwear brand Havaianas

Outside the Brazilian market, Havaianas’s sales were worth BRL1.24 billion, up by 41.5% over 2020. In Europe, the brand’s revenue was BRL688 million, equivalent to a 34.7% rise. In Brazil, the brand’s domestic and main market, sales reached BRL2.66 billion, growing by 19.5%.

Over the last two years, the Alpargatas group has invested BRL900 million (€157 million) to accelerate the growth of Havaianas, though the latter is not the only brand to which the group is strongly committed.