Supporting Women-Owned Businesses Is Vital. Here’s How We’ll Do It

In an ideal world, every time we purchase something—a great pair of boots, a serum from a new skin care brand, a jug of milk, beautiful kitchenware—we’d do so with a fully informed point of view. We’d have a complete understanding of the company and its values, where each thing is made and by whom, and anything else that would make us feel good about spending our money, and companies would be transparent about the cost of production, formulation, and packaging. The world is, obviously, imperfect, as are most of us. The idea of shopping with a conscience 100% of the time is almost laughable in its idealism: We’re busy, we need something immediately, we’re on a tight budget, we really like the cute top that was just served to us via an Instagram ad. 

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