Parfois appoints Ana DomÃnguez-Hervella as brand director

Parfois appoints Ana Domínguez-Hervella as brand director

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Shop of the Portuguese brand – Parfois

After nine years working for the Galician brand Bimba y Lola

This development is part of the renewed strategy that the accessories company has been implementing in recent years. It is “a commitment to the growth and innovation of the collections, as well as to the renovation and evolution of the brand image,” as detailed by Parfois. To achieve this goal, the brand has recently transformed its marketing and communication department into a brand department.

Founded in 1994, Parfois is currently present in nearly 70 markets. In the past fiscal year 2022, the company expanded its retail network with more than 75 store openings in countries such as Saudi Arabia, Israel, Mexico and Turkey. Today, Spain is the brand’s largest market, with a total of 365 shops.

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