Rihanna Announces the Return of Fenty x Puma

Today Rihanna announced the return of her Fenty x Puma collaboration with a simple message posted to Instagram: “She’s back.”

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While the musician turned mogul’s laid-back announcement may have been predictably Rihanna, the news itself is anything but predictable. Her relationship with Puma stretches back almost a decade: First joining the brand as creative director in 2014, she then released a series of sell-out sneakers and staged a number of shows at New York Fashion Week, receiving positive reviews from critics and customers alike. Her most recent collection for Puma was released in 2017, with the collaboration going on an unannounced hiatus while Rihanna pursued other projects.

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