The collection launches with a campaign headlined by Toronto Raptors’ Power Forward Pascal Siakam and Small

“Pascal and Dalano are both world-class athletes but their influence transcends the basketball court. As arbiters of style, who share our vision of advancing racial equity and opportunity in Canada, we know this match-up will resonate with Canadians,” said Iain Nairn, president and CEO at The Bay. “We are thrilled to launch this unique collaboration with this incredible talent, and drive positive change that will have lasting impact in our communities.”

“One of the most valuable lessons we’re taught in basketball is to work as a team to achieve our goals. When we win, we win together. This also applies in life off the court. We need to work together to advance racial equity, and I am proud to work with an organization dedicated to doing this important work in Canada,” added Siakam.

The Bay x Toronto Raptors collaboration is part of the retailer’s four-year partnerships with the Toronto Raptors and the National Basketball Association as official style partner of the Toronto Raptors. The limited-edition collection launched Friday and is now available on TheBay.com and in select Hudson’s Bay stores.