What’s Next for Fashion Label Hanifa? Being Unapologetically ‘Limitless’

In 2020, we were a nation in turmoil: a pandemic, a culture-shifting racial reckoning, and—as a by-product—a fashion industry reconciling with flaws that included racism, classism, and sizeism. While designers, retailers, and labels scrambled to reimagine their future, Hanifa—an emerging brand that launched in 2011—released its first Pink Label Congo collection (an ode to its founder’s home country) via a 3D virtual runway. It not only showcased the brand’s unique silhouettes and signature maximalism but marked an entry into the world of fashion meets tech. The result was a viral collection that communicated boldly that a new era—one in which Black women were at the fore of ingenuity—was on the horizon. 

Leave a Reply

Your email address will not be published. Required fields are marked *