Brownie expands to Israel with new store in Tel Aviv and plans for further openings in the country

Brownie expands to Israel with new store in Tel Aviv and plans for further openings in the country

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Spanish fashion brand Brownie has taken a significant step forward in its international expansion plans by entering the Israeli market. The company had announced its intentions in September, and on May 7, it opened its first store in Tel Aviv, located in the TLV Mall. With this new store, Brownie is aiming to strengthen its position in the region and plans to continue growing its presence in Israel with five stores expected to open within the next five years. The brand has also expressed its interest in expanding into different cities in Israel. 

Brownie expands into Israel with a new store in Tel Aviv, located at TLV Mall – Brownie

Brownie’s first store in Israel spans 113 square meters, and its interior design follows the design concept of the company’s latest openings. The store features a warm colour palette, wooden furniture, vintage style decor, and carefully designed lighting to create an inviting ambiance.

“In parallel to its development in Europe and Latin America, the first Telaviví store will strategically position the brand in the Middle East and will be the spearhead for its expansion in Gulf countries such as the United Arab Emirates, Qatar, and Oman in the coming years,” Brownie said in a statement. 

This opening brings the total number of the company’s stores to 107, including both standalone stores and department store corners. The brand’s stores are currently located across Spain (54), Portugal (11), France (12), Andorra (2), Chile (2), Mexico (25) and now Israel. 

Brownie, which was founded in 2006, is currently experiencing a phase of rapid expansion both domestically in Spain and abroad. Recently, the brand opened a new corner in El Corte Inglés. In terms of financial performance, the company reported a turnover of 70 million euros in 2022. 

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