CWF appoints AurÃlie Pepion as head of sales

CWF appoints Aurélie Pepion as head of sales

Translated by

Nicola Mira

French childrenswear specialist Children Worldwide FashionLou

Aurélie Pepion – CWF

Before joining Lacelier in September 2019 as chief commercial officer, and later managing director, Pepion worked for Canadian jewellery brand Birks as vice-president in charge of sales, operations, marketing and communication.

Pepion also did a nine-year stint at SwarovskiGucciPuig

“[Pepion’s] extensive luxury industry experience and international outlook will help CWF achieve its next goals, including accelerating in America and Asia. Finally, her dynamic personality will be an important asset in building CWF’s future success alongside the group’s staff,” said CWF.

Pepion will report directly to Alain Pourcelot,

At the start of the year, CWF, whose brand portfolio includes 14 licenses such as AigleKenzoGivenchybenefited from new investment worth €140 million

CWF products are distributed in 80 countries via nearly 2,500 retailers, including 350 department stores, 70 pure players and 65 Kids Around stores, the group’s own multi-brand concept. In 2022, CWF generated a revenue of €284 million.

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