Good American opens first flagship store in Los Angeles

Six years after the launch of fashion brand Good American, founders Khloé Kardashian and Emma Grede have just opened their first flagship store at Westfield

Emma Grede and Khloé Kardashian, Good American’s founders – Good American Instagram Account

Announced a year ago, the opening of this first store follows the brand’s excellent distribution momentum in recent years. Already present in the U.S., notably via its e-shop, NordstromSaks Fifth AvenueAnthropologieRevolve

Located on the top floor of the Westfield Century City Mall, with a great view of the mall’s atrium, the Good American store boasts a striking circular façade, and presents its “body positivity” collections in alternating blue and beige displays.

Good American flagship store at Westfield Century City, Los Angeles – Good American Instagram Account

On the walls, visitors can also admire life-size video screens of Khloé Kardashian showing herself in every possible look. Denim, underwear, swimwear and shoes are also presented in their own sections.

Last year, Good American organized its first pop-up store in Los Angeles, on Melrose Avenue in collaboration with Zara

Good American’s flagship store at Westfield Century City, Los Angeles – Good American Instagram Account

In addition to the opening of the flagship store in Los Angeles, “two more stores will open in other American cities in 2023,” the brand announced last year.