World Cup Players Are the Latest to Pose for Calvin Klein

Since the dawn of time, or at least the dawn of glossy fashion magazines, Calvin Klein ads have been synonymous with stripped-down sexuality and not-so-subtle boundary pushing.

And the latest incarnation of Calvin Klein ads feels as familiar as an old pair of jeans yet oh-so 2023—in a good way. Think ripped abs and popping quads, only this time on female athletes instead of male pop stars. Alex Morgan and other 2023 Women’s World Cup superstars are the latest celebs to slip into nothing but cotton underwear and denim for their own play on the “Calvins or Nothing” concept.

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