Wray opens first brick-and-mortar store in New York

Wray opens first brick-and-mortar store in New York



Wray, a Latinx-owned sustainable luxury fashion brand, has announced the opening of its first brick-and-mortar store in New York City as it continues to raise its first round of investment. The store, located at 38 Orchard Street in New York City, saw significant in-store revenue within the first two months of opening, exceeding expectations by 75%.

The on-trend and ethically sourced clothing brand, which offers one of the most size-inclusive lines in North America, is focused on continuing their revenue growth for 2023 after scaling rapidly from $200K a year to $3 million in less than three years, the brand said in a press release.

In the US, approximately 67% of women wear a size 16 or larger and plus-size apparel continues to be one of the fastest-growing segments in the entire fashion industry, with an estimated market value of nearly $265 billion by 2027. Wray has positioned itself as the leader and premier destination for size-inclusive and ethically-minded buyers.

“As the child of Mexican immigrants, I’ve always felt a little bit different compared to my peers,” said founder Wray Serna. “That feeling of wanting to make something that made everyone feel special, yet safe is why I built Wray. Our mission is to make fashion accessible for everyone of all sizes.”

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