Beachcomber, maximalism, commutercore named biggest trends of 2023: Stitch Fix
San Francisco-based online styling service Stitch Fix
The report, which leverages data collected from Stitch Fix’s four million clients, along with key insights from its thousands of expert stylists and in-house team of trend forecasters, identified the seven key fashion trends that will define what we’ll wear in 2023.
In particular, Stitch Fix said that beachy styles will rule in 2023 as consumers integrate tropical prints and breezy fabrics into everyday wardrobes, while a subtle approach to florals will lighten the wardrobes of both men and women.
Likewise, maximalism is expected to be on the rise with a third of clients ranking bold pattern-mixing as their second-favorite look for the year ahead. Think mini skirts, pleats, prim button-ups and blazers, for a sweet, sophisticated take on preppy dressing for women, as ‘Prep School’ style is expected to reign.
Customers will also be playing with proportions, as they embrace oversized, voluminous silhouettes, like women’s wide-leg bottoms, which more than doubled in sales year over year.
Lastly, four out of five of Stitch Fix stylists ranked Commutercore as the men’s number #1 trend for 2023, while Cabincore – a men’s look that brings the outdoors in with rugged and utilitarian details – is also expected to be on the rise.
Stitch Fix is equally predicting that Clementine will be the 2023 Color of the Year, as sales of this bright citrus hue are up by more than a third year of year, with no sign of abating.
Beyond trends, three-quarters of clients say the economy will impact the way they shop for clothes. Eighty percent of Stitch Fix clients want to be more thoughtful when shopping for clothes, while 90% of Stitch Fix clients prize quality over quantity. As a result, 2023 is expected to give rise to ‘The Intentional Wardrobe’, a concept that borrows from the ‘Capsule
And as more people head back to the office more regularly, Stitch Fix is predicting that ’24/7 Dressing’, which blurs the line between workwear and weekend-wear, will continue to evolve.
That’s because 76% of respondents said they prefer clothing that can be worn for work and the weekend and nearly one in three people said they would rather give up a vacation day than return to formal workwear.
“Every day, we continue to receive thousands of new data points and insights from our clients on their likes and dislikes, the evolution of their style, important moments in their life, and more. As we take these insights and analyze what this means for our clients, we’ll continue to lead the way in personal shopping and styling in 2023 to help clients feel — and look — their very best,” Stitch Fix said in a news statement.
